Modeling event agencies are one of the new ventures that are increasing the annual revenue by more than 45%. These kinds of successful practices come after effective marketing approaches acing over multiple digital media platforms. There are certain tips for new or established modeling event agency in UAE that can increase their brand recognition and can create vast career opportunities for their models in UAE.
These tips are simple yet effective for any stage of your brand’s promotion. Just make a plan and stick to it until you achieve what you want.
Research your Target Market
First of all, understand what kind of fashion or brand promotional events are being organized in your area. If you’re a big city based such as Dubai, you can easily achieve a place in run-away events and fashion modeling. However, if you’re just starting out and you’re based in a smaller city, starting with ad agencies and trade shows can be a more suitable option. Choosing who you want your models to work keeping their needs in mind is the first step to success.
Get in Contact with Local Media
Social media marketing no doubt has the greatest impact nowadays. You can run ad campaigns over multiple platforms such as Facebook, Twitter, Instagram and Linkedin which can drop your targeted clients right on your door. But promotion through local electronic media and paper media is not too old yet. Prepare press releases and short ads to achieve the brand recognition of your modeling event agency in UAE.
Your market research helps you figure out who you want to work with. When you have identified your client persona, you can collect their information from different magazines, newspapers, websites and social media. Now, it’s time to try luck. Cold pitching, if done right, is one of the most effective ways to grab clients. Write customized emails and ask your concerned ad agencies and brands if they need help with models.
Publicize your Literature
If you have a brochure designed for your modeling event agency in UAE, it will tell your clients about your professionalism. Design it properly and feature your top models there and revolve it as much as you can. If one of your clients shows interest in one of your models, you must have his/her professional profile and portfolio ready to seal the deals. It makes the process quick and effective.